Online marketing of cafes and restaurants is a separate area of advertising, in which individual promotion methods, methods of working with the audience have been developed, and there is endless scope for creativity. Clinging to a strong basic human need for food, long stories unfold, which begin with the naming of a cafe or restaurant and end with whole shows from chefs and service workers.
Understanding this principle, it is very easy to be creative and surprise the audience. Subconsciously, everyone involved in promotion understands that by playing on the instinct of the viewer, you can offer various, sometimes absurd, methods of attracting the audience and they will be received loyally, because in the end, a person receives not only satisfaction of hunger, but also the aesthetic component of this process. All this enhances the effect and gives more importance to a simple dinner, breakfast or lunch.
Selling is easier when a person is hungry. He is hungry at least three times a day.
That is why the most attention is paid, when promoting a restaurant, to the social networks of the project. Going to Instagram, you can see the most juicy and delicious photos of dishes, the joy of guests and the concept of a content line that immerses the viewer in an authentic atmosphere.
It is worth noting that there are many establishments with an original concept, but unknown to a wide range of people. Reason: no one knows about this establishment because there is no proper marketing on the net as well. Particularly on social networks. What to do in this case and where to start?
How to start marketing a cafe or restaurant
Of course, the first thing that comes to mind is that you can buy Instagram followers for your account so that as many people as possible learn about you at one moment. But still, it is worth doing only when you are already different from your competitors.
Since we are dealing with impulse buying, we need to understand that we only have a few seconds to surprise a hungry person and win a tough competition. Therefore, even if you are the SMM manager of a small cafe, it is always important to find an authentic feature of your establishment and start building a unique selling proposition around it.
Creating your own concept is extremely important because without something unique, you will not be able to surprise and interest users. Even if you buy real Instagram followers several times, all these people will leave if you don’t have something special.
Such a feature can be a set of unique dishes or one dish that is not available in the nearest district, an eminent chef or a chef with an original approach to his business, cooking speed and original options for serving dishes. This is only a small part of what can be taken as a basis for creating a concept.
Every restaurant needs a well-promoted Instagram account. On this social network, a future guest can both get acquainted with the menu and choose a table by going through a conditional room-tour through the account posts. Get acquainted with the interior and read a delicious description of dishes with photos taken by a talented food photographer. Get a discount coupon and book a table through Direct.
