It is an obvious fact that sustaining growth in the home improvement industry is more of a challenge than many would like to believe but what if you combine the two and accelerate your business with the help of 21st century technologies as well as old strategies that have withstood the test of time?
No matter what the case is for you. Would it is building brand visibility, generating more leads, or streamlining the customer experience, there are always the right marketing strategies that you can employ to take your business to the next level.
This article will specifically examine the top 5 marketing strategies that growth-focused home business owners like you can use to achieve business growth. Interested in creatively altering your marketing strategies? Have a look below and find the relevant information!
Why home improvement marketing matters
Marketing is crucial. This is because, even though referrals and word of mouth can be useful, they frequently only generate a handful of leads necessary to support expansion. In the absence of an active online space, a potential customer may even be unaware of what your services are.
Marketing using the web allows you to help customers look for services when they are already seeking ways to improve their homes and hence stand a higher chance of being chosen for the tasks. Home improvement marketing allows you to capture this opportunity and grow your business effectively.
Master SEO for Long Term Success
Home improvement businesses cannot do without Search Engine Optimization (SEO) because it is critical to their success. A staggering 46% of all Google searches are looking for local information which means focusing on local keywords is important for most websites. Make use of utilities like Google My Business to obtain and confirm your business listing so that it can be found locally.
Including local keywords like city or neighborhood names in your site will be beneficial in fetching relevant traffic. Seeing as over 60% of people use the internet to look for a home service, it is important to have your site optimized for the relevant searches to succeed.
Leverage PPC Ads to Boost Immediate Visibility
Turnkey solutions in the form of Pay-per-click (PPC) advertising can guarantee any return on investment for your home improvement business as the targets are known for sure. As reported by Google Ads, businesses that implement PPC advertising experience an increase in conversion rates by slightly above 50 the rate of their non-PPC counterparts.
Such marketing is through Google Ads or promoted advertisements on social media, which help find users in need of home improvement exactly when they want it. Advertisers can pinpoint specific demographics, interests, and behaviors which increases the chances of reaching an audience that will require their services highly.
Engage with Social Media Marketing (SMM)
With the implementation of these strategies, it is possible to click on that perfect link in your bio, the video that has gone viral, and social media channels that allow the marketing of your brand on loaned space to cut into marketing/leads generated over the margin for convenience.
Evaluating social media marketing is crucial as it allows many potential clients to be reached on the specified platforms. Important platforms in this case are Facebook, Twitter, and Instagram, all of which might be used for advertising real estate projects and tours, seeing before and after photos, and watching videos because visual ads work the most.
Content Marketing: Educate, Engage, and Drive Traffic
Content should be directed at explaining to the business’s clients how they will benefit their ideal audience. Therefore, marketers should create lesson guides, written content, and engaging informative videos, advertising all on home improvement.
Relevance and consistency in the creation of such content help in positioning a business as a leader in the home improvement industry. 92% increase in leads occurs for companies with active content marketing strategies
Content marketing is an effective prospecting tool as content marketing captures the clients’ attention through relevant content targeting their pain points. Businesses can achieve this by sourcing editors to create well-targeted content that meets business goals.
Popular topics can include “How to Choose the Best Contractor for Home Renovation” or “The Most Popular 5 Home Improvement Trends for 2024” which are the kind of trend-focused articles that can increase website traffic. Most importantly, with content marketing, each interaction automatically instills confidence as prospectors take the decision-making progress comfortably.
Email Marketing: A Personal Touch for Engagement and Retention
Email marketing is fantastic for the home improvement business since it is the first of many tools available to them. Email marketing generates $42 for every $1 spent, making it a strategy one must not overlook.
When you have a list of customer emails, you can categorize your consumers and send emails with the latest updates, promotional offers, or even tips about new projects.
Keeping in mind their interests and history, customers may also be targeted via emails with recent work, discounts, or services provided. Proper comprehension of customer interests and behavior history makes the probability of clicked emails high, as they fit your needs.
Conclusion
It’s been witnessed how the integration of several digital marketing tools and concepts such as SEO, PPC, social media, Content Marketing, and email marketing will help home improvement companies realize robust expansion. These approaches will enable you not only to gain a larger clientele base but also a steady source of income through repeat clients and referrals.
There are a number of tools and strategies that when used effectively, can turn your small home improvement company into a great company. Are you preparing for the next stage in the development of your business? Try these strategies, as elaborated by some of the industry leaders.
