Digital marketing strategy is an essential part of business processes in companies of any caliber. If you want to make it in the business world in the 21st century, you need to turn your face to online marketing and start using its possibilities like crazy!
But what is digital marketing? And most importantly, what aspects of digital marketing should small businesses use in their strategies? In this guide, we will talk about the main aspects of digital marketing that you, as a small business owner, need to start using to grow your company’s online presence and make it prosper! Let’s take a look at it!
Search Engine Optimization (SEO)
Everybody talks about the importance of search engine optimization in your business strategy. And you know what? They are right!
SEO is one of the fundamental things in marketing. It is not the only thing you need to do to become successful online, but it is a hundred times harder to do it without SEO tools!
SEO touches many aspects of your company’s online life. It influences everything from designing things like using the right free templates for your company blog (the ones that will be more SEO-friendly) to link-building stuff (creating backlinks to your pages and raising your website’s authority)!
The main goal of SEO is to make your website, blog, or online store look more pleasant to the search engines, meaning that they will consider your website valuable and well-done, and as a result, will show it to more people.
In the previous part, we talked about SEO’s importance for your business. And as we know, for the most part, SEO means working with content and having high-quality content is crucial if you want to be successful online.
Content marketing includes any written articles and blogs, social media posts (the creating process), video content, etc. The last one is probably the most interesting part of content marketing nowadays because the stuff people put on video platforms becomes more and more creative every day.
Absolutely mind-blowing video editing techniques and video editing tricks help even new creators to make amazing content. You can now upload your clips and videos on various platforms because of the many converters available to download from the internet. They help you to convert your video into the exact format a particular website needs.
Videos give you exposure, unseen before, so if you haven’t started using video marketing in your strategy yet, you should!
Social Media Marketing
Remember we mentioned that you could convert any of your marketing videos with an online free video converter? Well, here is the place where you can use it for sure! In social media marketing video formats, the right size of the photos, and a proper amount of words play a key role in the success.
Social media helps generate traffic to your website, so using them to make your company more visible and close to people is just essential! You need to start exploring the art of managing social media pages, how to use Facebook Advertising options properly, and, of course, how to create your channel on Youtube.
Being an SMM specialist is a complex profession that requires the skills of a video editor, writer, retoucher, and sometimes even a psychic. But this part of marketing gives really much in return, and it is not the one that should be ignored.
Small businesses can do a lot of things to make their online presence more significant. For example, a simple way to become visible to the locals is to become a part of Google My Business.
It is a service from Google where you can create and manage the page for your business and add there all important information about it. You can add on it your company’s working hours, the exact address, photos of your store, etc.
Of course, it will work only if your company has a physical address, but you make this page not only to bring the information to the people. What’s great about your personal Google My Business page is that people can leave comments about their personal experience with your company there.
In these comments, you can communicate with your clients, receive good reviews, give proper feedback to constructive criticism, and resolve conflicts. It will show your potential clients your attention to detail and willingness to help your customers. They will more likely choose your company over another one if you have a good, established Google My Business profile.
Good old email marketing was invented more than fifty years ago, and we must say that it’s still got it!
Most of the people will visit your website by accident and will never come back again without purchasing any products. To prevent it, you need to get their email and then use an email marketing service to send them a marketing letter. That will be that last straw that will convince this person to purchase your product.
The first aspect of email marketing, the getting the mail part, can be handled very easily: just offer a decent discount in exchange for the subscription. Most of us will do that and even may purchase something to use this discount.
The second part, or sending emails, is a bit harder, and you need a special professional who will make this task right. This person will know how to create a catchy title that will force a person to open a letter and a great text with visuals in the letter itself to make a person buy your product.
Email marketing is an incredible method of making people purchase products for you, and if you are good at it, your company will be on the top of the world!
So, in this marketing guide, we discussed the most prominent, thus important, parts of digital marketing that you need to start using to grow your business.
All of them are fundamental and basic aspects of this industry, and you can’t make it on the internet without them. Now you know what you need to become the next big star of the business world, so bring it on!