The market of short-term rentals is becoming increasingly competitive, with more than 7 million listings available worldwide on Airbnb. To stand out, offering more than just a place to sleep is essential. Today’s travellers crave immersive experiences that reflect the character of the destination and provide unique, Instagram-worthy settings. A well-designed, visually striking space doesn’t just attract more bookings — it can command higher rates and earn glowing reviews.
Here’s a guide to finding and curating the perfect aesthetic to make your rental property truly unforgettable.
Find your theme
Begin by exploring other Airbnb and rental listings in your area to understand popular styles and design elements that attract guests. Aesthetics can vary widely, from minimalistic and modern to boho-chic and industrial. Choose a style that suits both your property and its location, and the type of guests you’re trying to attract.
For instance, properties in London might channel a sleek, minimalistic look, reflecting the city’s contemporary architecture and fast-paced urban lifestyle. Think clean lines, a minimal colour palette, and a few thoughtfully chosen pieces of furniture and décor. Luxury London Listings, a self-catered rental company, has honed this sleek, minimalist aesthetic that complements the city’s upscale atmosphere perfectly.
By contrast, across ‘the pond’, a New England Airbnb might offer a distinctly Cape Cod-style rustic charm. This could include exposed beams, whitewashed wooden boards, and some nautical décor—like what’s seen in this Cape Cod Bay Cottage.
Prioritise ambience
Lighting plays a crucial role in setting the mood and enhancing the visual appeal of your space. Maximise natural light by using sheer curtains and strategically placing mirrors to reflect light, and in the evenings, opt for warm-toned, dimmable lighting to create a cosy atmosphere. Layered lighting—including ambient, task, and accent lights—can add depth and interest to your space.
Décor should reflect your chosen theme, match the vibe of the location, and resonate with your target audience. For example, an urban loft might showcase industrial design features like brick, exposed pipes, and unique artwork. Remember, cohesive and thoughtful décor can make your property stand out in listings.
But ambience extends beyond visual elements. Think about the sensory experience of your guests. Stereo systems for soft background music and candles or a diffuser for pleasant scents can also align with the chosen aesthetic. For an extra touch of luxury, provide high-quality linens, pillows, and mattresses and make sure temperatures are comfortable and can be easily adjusted.
Experiment, evaluate, and update
Design is a process of continuous improvement. Don’t be afraid to experiment with different layouts, colour schemes, and décor elements. Get feedback from guests to understand what works and what doesn’t. Regularly updating your space keeps it fresh and appealing. Even small changes, like new throw pillow covers or artwork, can make a world of difference.
Also, consider seasonal updates to keep your property relevant and inviting year-round. For instance, adding cosy blankets and warmer colours in the winter or light fabrics and fresh flowers in the summer months can truly enhance guests’ ability to relax in the space, regardless of the time of year. Staying on top of current interior design trends and incorporating these can help keep your property competitive, too.
Highlight local culture
Integrating elements of local culture into your design can provide guests with a sense of place and enrich their experience. This could include displaying local artwork, using locally sourced materials, or incorporating design elements typical of the region.
For instance, a property in a Scandinavian location could showcase minimalist design and hygge elements, whilst a rural property in Cornwall might focus on a Celtic aesthetic. Highlighting local culture not only enhances the aesthetic appeal of your property but also supports local artisans and businesses if you buy your Airbnb’s décor from them. You can also incorporate local businesses’ products in your welcome basket and leave a list of nearby restaurants and shops you recommend.
Invest in quality furnishings
High-quality furnishings can elevate the look and feel of your property and make it more appealing to potential guests. Invest in comfortable, durable, and luxury furniture brands that complement your design theme. While this may require a higher upfront cost, quality pieces often last longer and can save money in the long run.
In addition to furniture, pay attention to other elements like bedding, towels, and kitchenware. Providing high-quality amenities can enhance the guest experience and lead to positive reviews. Remember, guests appreciate attention to detail and are more likely to return to properties that offer comfort and quality.
Create functional spaces
While aesthetics are important, functionality should not be overlooked. Ensure that your space is easy to navigate and that furniture placement makes sense. There are many ways to provide ample storage for guests to unpack their belongings and ensure that essential items are easily accessible.
Consider the needs of different types of travellers. For example, business travellers will appreciate a dedicated workspace with a comfortable, ergonomic chair and functional lighting, whilst families might value a spacious dining area and child-friendly amenities. By creating functional spaces that cater to your target audience, you can enhance the guest experience and increase the likelihood of repeat bookings.
Maintain cleanliness and upkeep
Finally, a clean and well-maintained property is crucial for guest satisfaction. Regularly clean all areas of the property, paying special attention to high-touch surfaces. If this isn’t feasible, take a look into whether a professional cleaning service is right for you.
Address maintenance issues promptly to prevent small problems from becoming larger ones. A property may nail an aesthetic and the immersive experience, but without a well-maintained and thoroughly cleaned space, guests won’t be able to truly relax.
