Today, LED walls are an increasingly popular and appreciated solution for all visual communication projects, both indoor and outdoor. The fact is that thanks to their technology and versatility, these screens are suitable for the display of images and videos in a wide variety of contexts and weather conditions.
Furthermore, they return a high-definition image without any additional tools for their operation. However, these are just a few of the key features that have made LED screens the new standard in the visual communication world, as they can also be a powerful tool to improve your business.
A medium for creative communication
LED walls can be considered an evolution of traditional static billboards because, since they can reproduce vivid and high-quality images and videos, they enhance creative communication.
Indeed, LED walls make it possible to present advertising to the audience in different ways and to create unique combinations of images, videos and music that arouse emotions and remain imprinted in the minds of viewers.In fact, it must be known that about 90% of the information processed by the brain is visual.
To assure that multimedia content is played in the best possible way on LED screens, it is best to choose models that have a small ‘pixel pitch’, i.e., the distance between adjacent pixels. The video walls Macropix, for example, offer a distance of less than one millimeter, making the image similar to that displayed on OLED screens.
Promoting interaction with the audience
A LED video wall has great visual impact and is extremely engaging, especially if you focus on interaction. There are plenty of situations where, for example, video walls can be used to establish a connection with viewers: consider the case of events, where viewers can be invited to comment on social media with hashtags and emoji, or to send a message that will be broadcast live.
Communicate regardless of the weather conditions
It is no coincidence that LED screens are now the first choice for visual communication in the outdoor environment. Not only because of their versatility, which allows them to be placed anywhere, even on building facades, but above all because they guarantee high visibility in all environmental conditions.
Even in situations where they are exposed to direct sunlight, such as during events, festivals or sports matches, LED Walls offer a constantly visible and vivid image with high contrast. Thanks to this excellent performance, it is not always necessary to set the brightness of the LED walls to the highest level, which extends their life, estimated at 80,000 to 120,000 hours, and reduces energy consumption.
A versatile tool to achieve your business goals
LED screens are extremely versatile tools. This is not only because today, thanks to technological innovations, displays can be of any shape and size, even flexible, transparent and without any visible seams so that they can be integrated into architectural structures, but also because the content on display can be changed quickly and easily and be controlled remotely.
