Home Property Market The Best Ways to Showcase a Property for Sale

The Best Ways to Showcase a Property for Sale

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Property for Sale

Every seller wants their property to stand out. In a competitive market, the key is showcasing its unique appeal and helping potential buyers envision themselves at home. This guide explores the most effective ways to present your property, from highlighting key features to leveraging the power of social media marketing. Learn how to minimize time on market and maximize buyer interest.

Leverage Professional Videography and Photography

First impressions matter, and this is especially true in a digital world where all it takes for someone to ignore your property is a simple swipe or click. This means professional videography and photography are not optional, but essential. The good news is that there are several ways to use videos and photographs this way. These include shooting long-form content for platforms like YouTube, converting these videos to GIFs for punchier content, and creating 360-degree walkthroughs.

The latter have become more popular as faster internet speeds have become more common, and browser capabilities have improved. Now, potential buyers can see properties from all angles if the videos are shot well.

Hiring a professional photographer with experience shooting properties will also work well.The reason why you should hire a professional is because they know how to leverage lighting, find the best angles, and capture the property in engaging ways. All of these will make a huge difference when you post the photographs.

If you think the property will sit on the market for several months, consider shooting seasonal photos or editing them to include seasonal elements. If you do the latter, ensure you do not misrepresent the property in any way. Your potential buyers will be very disappointed if the property does not look like its photographs, so keep the editing to a minimum.

Optimize Curb Appeal

In a world dominated by digital media and online platforms, it is easy to forget that many people visit the properties they are interested in to view them in person before making any decisions either way. For people who do this, the property’s exterior is crucial because it tells them, more or less, about the rest of the property, its value, and whether it is well maintained. 

The curb can also hint at additions or features that increase its value. Take a lush green garden out front, for example. This might indicate the property has a consistent supply of running water that would make maintaining such a garden possible. A strong, robust, and well-maintained fence might indicate the current or previous owner cared about security, so the home will likely be safe for a young family.

In addition to these features, the real estate agent or seller should consider painting the house, updating the exterior lighting, and maintaining the walkway and driveway.

Doing all these will not only attract buyers, but it will also provide a point of price anchoring because the buyer will know the owner invested in the property, and there is always value in that.

Stage the Property for Success

Once people are past the curb and decide to go in, they expect an excellent experience if they are already seeing themselves living on the property. Staging is the next step that can make or break a sale.

Professional staging is not only for helping a property look its best, but it can also be a crucial tool for helping buyers emotionally connect with it. Studies show that buyers, especially first time buyers, are more likely to send an offer if they feel connected to a home and can see themselves living there.

To create an inviting and homey atmosphere, start by decluttering and depersonalizing the space. If buyers feel like someone is already living there, it will be much harder for them to see it as their next home, and they are likely to skip that property.

Another tip is ensuring optimal flow and space. No matter how big a space is, it will always feel small if viewers cannot move around freely. No one wants to bump into furniture all the time in their homes, and this is also the case for properties on sale.

One thing to remember is that you always have the option of a partial staging. Sometimes staging can be expensive, especially if you have to buy new furniture, carpets, and other elements that would make the property feel like a home.

If you have a tight budget, consider what changes or staging elements would make the most difference or make the property more desirable and focus on those.

Selling a property is not always as straightforward as many people think. It requires attracting the right buyer, ensuring they can see the features and amenities they will get, and helping them envision living in that house. All of these take some work and some consideration. It is crucial to take the time to get this right because it will make or break the sale.

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